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Be the Expert People Can Verify

Oct 8, 2026

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5 min read

Be the Expert People Can Verify

Proving Your Authority, Build For The Human, and More...

Write to One Person, Reach Everyone

Oct 1, 2026

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5 min read

Write to One Person, Reach Everyone

Sharing Your Expertise, Disregarding the Skeptics, and More...

One Idea, Two Forms, Twice the Reach

Sep 24, 2026

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5 min read

One Idea, Two Forms, Twice the Reach

Plus Google Tests Paying Publishers for Shaping AI Answers, Pointing Two Mediums At Each Other, and More...

A Content System That Survives A Busy Week

Sep 17, 2026

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4 min read

A Content System That Survives A Busy Week

Plus Instagram's New AI Rule, Automation And Your Voice, and More...

How to Build a Compounding Content System

Sep 10, 2026

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4 min read

How to Build a Compounding Content System

Plus The Importance Of Lived-Details In Content, Meta's Case Settlement, and More...

Be The Obvious Answer to Their Problem

Sep 3, 2026

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4 min read

Be The Obvious Answer to Their Problem

Plus Experimenting With One Topic Weeks, YouTube "Views," and More...

Are You Building Compounding Assets For Your Business?

Aug 27, 2026

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4 min read

Are You Building Compounding Assets For Your Business?

Plus Saves vs. Likes, Perplexity AI and Ads, and More...

Rented Reach vs. Owned Relationships

Aug 20, 2026

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4 min read

Rented Reach vs. Owned Relationships

Plus Skills That Beat Algorithm Changes, Google AI Search Changes, and More...

Founders Just Got an Unfair Advantage

Aug 13, 2026

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4 min read

Founders Just Got an Unfair Advantage

Plus How Platforms Are Favoring You, AI Search, and More...

How to Write Something Worth Sharing

Aug 6, 2026

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4 min read

How to Write Something Worth Sharing

OpenAI's New GPTs, Dropping Their Prices, and More...

The 3-Layer Content System Every Founder Needs

Jul 30, 2026

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3 min read

The 3-Layer Content System Every Founder Needs

How AI Is Increasing The Value Of Taste, Google's New AI Reporting In The Search Console, and More...

The Long-Form Content Advantage

Jul 23, 2026

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4 min read

The Long-Form Content Advantage

Why Long-Form Video Is Important, Substack's Sponsorship Infrastructure, and More...

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