Executive Summary

The "Flywheel" is Everything...

How to Use it to Your Advantage in Every Area of Your Life

Founders Are the New Media Companies

5 prompts to pull content out of your everyday work

How fast can a founder get 10k followers (and more)

Founders who trust their gut win more (Bezos told me so)

The trap every founder falls into (and how to avoid it)

Why your old playbook is holding you back

Stop posting. Start scaling.

One Test. One Reframe. One note.

LinkedIn test + more

You deserve more attention

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Content isn’t your marketing strategy

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offsite (what every founder should do once a quarter)

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Most founders fail at content because they treat it like a chore, not a system

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