Your content pyramid (that will build your personal brand)

Your best content is already inside you—it just needs structure.

Most people don’t have a content problem.
They have a clarity problem.

Ideas are scattered across notes, Slack threads, and voice memos.
The solution? A simple system to extract and scale what you already know.

Introducing: The Content Pyramid—our go-to method to build your personal brand fast, without burnout.

✍️ The Base Layer – Raw Insights (Client Call Flywheel)

The bottom of the pyramid is where all your best ideas live—your real-world experience.
Your last client call = 10 pieces of content waiting to be unlocked.

Use this framework to extract raw insights:

• Stuck Point: Where were they lost or blocked?

• Breakthrough: What finally clicked for them?

• Framework: How did you explain it clearly?

• Shift: What changed in their thinking?

• Action: What steps did they take after the call?

Turn each moment into:
→ A tweet
→ A thread
→ A LinkedIn post
→ A carousel
→ A short video
→ A newsletter insight
→ A quote-style graphic

Don’t create from scratch—document your impact.

✍️ The Middle Layer – Content Optimization (10-Minute Tune-Up)

You’ve got content. Now polish your front door.

Your profile is your brand's elevator pitch—make it convert:

1. Header Image: Add social proof (client logos, features).

2. Bio Line 1: “I help [X] do [Y] without [Z].”

3. Bio Line 2: Drop a personal hook.

4. Pinned Tweet: Share your most helpful post or transformation story.

Make sure people know exactly what to do when they land on your profile.

✍️ The Top Layer – Distribute Like a Pro (Without Burning Out)

The biggest mistake creators make?
They stop at posting.

Creating content is only half the game.
If you’re not distributing it strategically, you’re leaving reach—and revenue—on the table.

Here’s how to build the top layer of your Content Pyramid: smart, repeatable distribution.

1. Repurpose Across Platforms

• Turn one idea into multiple formats: thread → carousel → short video → quote post

• Post it on LinkedIn, X, IG Reels, and your newsletter over 2-3 weeks

• Don’t worry about repeating yourself—consistency beats originality

2. Build a Distribution Checklist

• Tag collaborators or people you referenced

• Share in Slack communities and group chats

• Email it to your list with a personal note

• DM it to someone it could help

3. Borrow Other People’s Audiences

• Comment meaningfully on content from aligned creators

• Ask to be on relevant podcasts or panels

• Collaborate on posts, swaps, or shoutouts

Your best content deserves distribution leverage.
Don’t create more—circulate better.

📈 What's Coming Next Week?

A breakdown of what you should be thinking about when you are writing content as a founder, with templates that you can copy.

Hit reply and let me know— what can I write about that would help you?

Keep Building,