🧠 This Week’s Insight: You deserve more attention

You may have watched less–qualified people book speaking engagements and premium clients while your own expertise stays invisible.

Maybe you’re tired of explaining who you are on every sales call, or you feel like your content is lost in the noise.

The hard truth is that credibility alone doesn’t automatically translate to authority, you need a personal brand that makes opportunities come to you.

Why Personal Branding Can’t Wait

Building a personal brand isn’t vanity; it’s a business advantage. Recent research shows that:

• Online visibility is essential. Roughly 70 % of employers screen candidates online and 57% are less likely to interview someone they can’t. In other words, being invisible may cost you opportunities.

• Personal branding opens doors. A study cited by WiCyS found that 71 % of professionals believe a strong personal brand leads to more opportunities.

• Thought leadership builds trust. LinkedIn and Edelman’s research reports that 64% of buyers see thought‑leadership content as a more trustworthy way to evaluate a company’s capabilities.

• Leaders on social media inspire confidence. Data from FTI Consulting shows that 92% of professionals are more likely to trust a company whose senior executives are active on social. Nearly three‑quarters of consumers are more likely to buy from companies whose CEO has an active social.

In other words, authority isn’t just about being good at what you do; it’s about being visible, trustworthy and top‑of‑mind.

When you become the recognized go‑to expert, you attract premium clients, speaking opportunities and media features instead of chasing them

But, how can you trust I know what I’m talking about?

I’m the founder of Legacy Builder, a multimillion‑dollar content and branding agency that has helped hundreds of B2B founders transition from unknown experts to recognized authorities

I’ve built my own personal brand from scratch during a financial low point in 2021. After months of struggling I found my footing, gained 40 000 Twitter followers in a single month and have scaled Legacy Builder to serve more than 300 clients.

With an audience of over half a million people and clients who now command premium rates, I understand exactly what it takes to turn expertise into influence.

Ready to Claim Your Authority?

The Ultimate Authority 5‑Day Workshop runs August 4 – 8, 2025 with sessions at 1:00 PM CST (VIP) and 2:00 PM CST (general admission)

7 days left to secure your spot, and once the 50 seats are gone, registration closes. You’ll join me and a group of Founders/Entrepreneurs/Executives to learn the systems that will amplify your influence, attract premium opportunities and position you as the trusted leader your industry needs.

👉 Reserve your seat now and transform your expertise into an undisputed industry authority.

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Need more information? Reply to this email with any questions or to discuss whether VIP or general admission is right for you. If you’re serious about being seen, this is for you.

Keep building,
Clifton

P.S. Post of the week