How to Write Better Content

A Lesson from Odysseus

I can’t remember the exact post…

But I still remember how I felt when I saw it.

“Everyone is on some sort of a transformational journey.”

Everybody is going through something. Everybody has an image of the ideal version of themselves in their mind.

Everyone is working hard to become that version.

Especially me. I’ve been able to build a 7-figure business but I’m nowhere near where I want to be.

I think this goes for just about everyone…

Regardless of what you see on the outside… they are always striving to be better.

It’s human nature.

Just like Odysseus, I have been on an epic journey over the last 10 years of my life.

Filled with trials and adventures that have shaped me into the man I am today.

(This may inspire you… if you’re familiar with the story of Odysseus, everything below will make sense)

My Cyclops: Overcoming the trauma of my childhood.

My Sirens: The limiting belief that I didn't deserve success

My Six-Headed Serpentine: The trials of starting and failing 6 different side-hustles before finding ghostwriting.

My Whirpool: Climbing my 9-5 ladder until I completely burned out.

My Cannibals: The people in my life telling me that I was crazy for wanting more out of my life.

My Lotus-eaters: The final boss was quitting my job and stepping out of the false security of corporate life.

The moment of truth is when I stopped making excuses and started battling these monsters.

Maybe you can relate.

Maybe you feel exhausted, stuck, or even hopeless.

Your path may look different from mine but it will start with:

Just remember that you will make it through these monsters.

It all starts with the belief that you can.

So, when creating and writing content… remember:

“Everyone is on some sort of a transformational journey.”

Be the person who helps them complete that transformation.

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.