What X’s Latest Move Means for Founders

I Am Legitimately Giving You $1,000 Cash…

Hey, Clifton here. I know what it sounds like, but don’t roll your eyes… This is the real deal. My friends at uhoh.com are doing something special for my audience.

uhoh.com is an IT help desk that I've been using for almost a year. I'll be honest, I didn't know I needed help with the IT/Tech side of our business. After bringing on uhoh, I realized I was very wrong.

In the first month, we built out systems and processes with them that will give us the capacity to scale well past where we were targeting for. The bonus is, any time we have a problem and hit a wall, they just fix it. It really is like having a full IT team on standby. 10/10 huge fan of them.

They just opened 20 spots for founders in my audience and will PAY you $1,000 to try it. The best part is they literally let you pay whatever you think it's worth if you want to continue with them... who does that?

Here’s the criteria (and yes, there is one):

• You have to be a founder

• You need at least 3 employees

• You have to run an internet business that communicates online using slack or something similar.

• You have to actually give them work during your free trial. If you ghost them at all during your onboarding or during the trial, they may ban you for life (not joking).

If you qualify, you get:

• A 30-day free trial

• Full access, not a watered-down demo

• And at the end of the 30 days, if you didn't ghost them, they literally give you $1,000 cash just for trying it

It’s worth your time, folks.

Book a slot here to get vetted: https://www.uhoh.com/book-a-meeting

When Everything Feels Heavy, Clarity Wins

We’re having our offsite this week with the Legacy Builder team, taking a few days to zoom out, reset, and get focused.

And there’s one goal driving the entire thing:

Clarity.

The main thing we’re all trying to come away with is a sharper understanding of what matters most… and what doesn’t.

Because the truth is, most founders aren’t falling behind…

They’re just buried under too many ideas, too many priorities, and too much noise.

You don’t need to do more. You need to go deeper on what’s working.

That starts by stripping things back:

• What’s your lane?

• What’s your core message?

• Who’s your ideal buyer, and are you speaking to them?

Once you’re clear on those things, everything else gets lighter:

→ Content gets easier
→ Messaging gets tighter
→ Strategy gets simpler
→ Results get better

So if you’re feeling behind right now, you’re not.

You just might be unfocused.

And clarity is what brings the momentum back.

“What I’m Doubling Down On”

Prompt:

What’s one thing you’ve decided to go all in on, whether it’s a strategy, offer, platform, or habit?

This type of post does more than share a business update.

It shows direction. Momentum. Commitment.

And when you say it out loud, especially online, it creates a layer of accountability that often accelerates follow-through.

Try this:

Post a short statement that starts with:

“We’ve decided to double down on…”

Then explain why.

Why it works:

Founders who share what they’re focused on (and what they’re walking away from) stand out. It signals clarity, and invites others to follow the journey.

Let your audience in on the bet you’re making. It builds trust and shows leadership.

How to Get Out of the Rut (And Back Into Rhythm)

It’s that weird part of January.

The early momentum has faded.

Resolutions are starting to slip.

And for a lot of founders, the wheels are spinning, but traction feels off.

We hear it every year, right around this week:

“I just can’t seem to get back into rhythm.”

“I know what I should be doing, but I’m not doing it.”

Here’s the truth: you’re not behind, you’re just in a rut.

And ruts aren’t broken by big reinventions.

They’re broken by small momentum resets.

Here are a few things we recommend (and use ourselves):

• Shrink the scope: Don’t overhaul the strategy. Just post one thing. Ship one asset. Hit publish once.

• Stack wins: Do 3 things you know you can complete in the next 2 hours. Progress builds energy.

• Talk it out: Book a call with someone who gets it — a peer, client, or mentor. Fresh conversation breaks stale thinking.

• Revisit the “why:” Look at the big picture again. Most ruts come from a disconnect, not laziness.

If this is you right now, no shame.

Just don’t stay there.

Ruts are a sign it’s time to reset the rhythm, not the goal.

And clarity comes fastest when you start moving again.

Latest Social Media Trend: A Push Towards X Articles

There’s a new battleground emerging in the content space: long-form writing.

Over the past week, X (formerly Twitter) has started quietly rolling out its new Articles feature, giving select users the ability to publish long-form, blog-style content directly on the platform.

Here’s what’s happening behind the scenes:

• Substack launched its own Feed a little while back, a timeline-style home for short posts

• X didn’t love that

• In response, they’re accelerating their long-form push with Articles and better revenue share for writers

If this feature rolls out widely, and early adoption gains traction, we may start seeing more personal brands, thought leaders, and even newsletters migrating from Substack to X-native formats and relying heavily on the X Articles feature.

It’s too early to call a winner.

But if you’re building a content engine in 2026, keep an eye on what X is quietly setting up.

The platform is evolving again and this time, it’s thinking like a publisher.

Legacy Builder — Our flagship content strategy and writing service. We help founders become the authority in their niche by building a repeatable system for newsletters, social content, and thought leadership that attracts clients and opportunities.

Ingage — The community & workflow system for building authority online. What if growing your brand was simple and structured? Ingage helps you run daily content campaigns, track results, and grow through community-driven support.

Subscribe to the Newsletter — If you were forwarded this email, make sure you don’t miss future editions. Subscribe today and get practical insights delivered weekly.

🤝 Get In Front of My Audience — With more than 85,000+ newsletter subscribers, 360,000+ X/Twitter followers, and 40,000+ LinkedIn followers, my team and I work with dozens of partners in unique ways to help them grow. Interested in a partnership, reply to this email “Partnership.”