What the Best Founders Know About Content (That Most Don’t)

Your Strategy Isn’t Broken, Your Patience Is

The number one reason why most content strategies fail? Most founders don’t give their content strategy enough time to work.

They launch something new… and if it doesn’t “work” in 3 weeks, they scrap it.

But here’s the truth:

You’re not planting a seed and walking away.

You’re building trust, and trust takes time (lots of it).

Your audience isn’t judging you by one post.

They’re watching to see if you show up again.

If your message stays consistent.

If your values hold true.

If you’re worth paying attention to.

And the moment you pivot, go quiet, or switch your message too fast… you lose the very thing you were starting to earn: credibility.

Great content strategies don’t win because they’re the most clever.

They win because they’re the most consistent.

They compound.

So before you rewrite your strategy, ask:

• Have I been consistent for more at least 6 months?

• Has my message stayed focused?

• Am I solving the same core problem, from multiple angles?

If not, your strategy probably isn’t broken.

You just haven’t given it a fair shot yet.

The work is working. You just have to give it time.

Take a Stand on a Trend

Prompt: Pick one trend you’ve seen pop up in your industry and share your honest (but respectful) take.

Why it works: Thought leaders don’t sit on the fence. If you’ve been in the game for a while, your perspective matters, and your audience wants to hear it. These posts spark engagement and conversation, and give your audience a chance to see who you are and what kind of opinions you have.

But here’s the nuance:

Not every trend deserves your opinion. Don’t force a take just to stay relevant. The goal isn’t to chase every shiny object… it’s to speak up when a trend intersects with your values, experience, or the future of your space.

When it’s aligned, say something you believe in. Say it clearly and in your voice.

That’s what earns trust.

People Don’t Buy the Best, They Buy the Easiest to Understand

We’ve all been told that quality wins.

Build a better product. Offer a better service. Be the best in your space.

But here’s the truth: the best doesn’t always win.

The clearest wins.

If your message takes three scrolls to understand, or it only clicks after a long explanation, you’re losing people.

You could be the most qualified, most experienced, and most effective founder in your category… but if your audience doesn’t get it in under 10 seconds, none of that matters.

“The confused mind always says no.”

And that applies everywhere… on your website, in your content, in your pitch.

When we work with founders inside Legacy Builder, the strongest content we create often comes after we help them simplify their message.

Ask yourself:

• Can I explain what I do in one sentence?

• Would my ideal customer immediately know it’s for them?

• Am I trying to sound clever… or be clear?

If not, that’s the first place to focus.

In crowded markets, people don’t chase complexity, they follow clarity.

So if you’re sitting on the best product in your space but feel like it’s not cutting through…

Simplify the story.

Sharpen the message.

Say less, but say it better.

When your audience understands, your audience buys.

AI Tools Are Everywhere. But Tools Don’t Fix Broken Systems.

Every week, a new AI tool explodes.

This month? It’s Clawdbot. Just one of dozens of tools promising to help you “automate your content” or “never do boring tasks again.”

Tempting? Absolutely.

But here’s the reminder most founders need:

AI doesn’t fix a broken system, it accelerates the one you already have.

If your systems or processes are unclear, no AI tool will save you.

The founders seeing massive leverage from AI aren’t throwing it at their chaos.

They’re plugging it into frameworks that already exist and work well.

Before layering on tools:

• Build your core content system.

• Build your core operating system.

Then, let AI amplify it.

Because when the foundation is strong, AI becomes a cheat code.

But when it’s not? It’s just another shiny object slowing you down.

Legacy Builder — Our flagship content strategy and writing service. We help founders become the authority in their niche by building a repeatable system for newsletters, social content, and thought leadership that attracts clients and opportunities.

Ingage — The community & workflow system for building authority online. What if growing your brand was simple and structured? Ingage helps you run daily content campaigns, track results, and grow through community-driven support.

Subscribe to the Newsletter — If you were forwarded this email, make sure you don’t miss future editions. Subscribe today and get practical insights delivered weekly.

🤝 Get In Front of My Audience — With more than 85,000+ newsletter subscribers, 360,000+ X/Twitter followers, and 40,000+ LinkedIn followers, my team and I work with dozens of partners in unique ways to help them grow. Interested in a partnership, reply to this email “Partnership.”