Transform your reach (the 6-month plan you need now)

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Happy Monday,

The first six months of my content journey felt like a whirlwind—but they taught me lessons that accelerated growth with my content and personal brand.

Here's the breakdown (you can use this to plan out your own strategy):

Month 1: The Chaotic Start
I struggled initially, posting without strategy or consistency.

  • Lesson: Consistency builds momentum—aim for daily posting.

  • Application: Aim for a mix of short-form, long-form, videos, breakdowns, and real-life stories to build authenticity.

Month 2: Finding My Voice
Authenticity led to increased engagement as I shared real insights and experiences.

  • Lesson: Your unique perspective is your strongest advantage.

  • Application: Map out 10 stories that defined your life/business to this point and write posts around those, focus on Hook→Story→Takeaway.

Month 3: Power of Long-Form Content
I shifted toward in-depth, actionable content. One comprehensive guide went viral, boosting followers.

  • Lesson: Detailed, insightful content positions you as an authority.

  • Application: Showing is better than telling, if you can guide your audience in solving problems they will pay for you to do it for them.

Month 4: Systems & Scale
I introduced content batching and automation, dramatically reducing stress while maintaining consistent output.

  • Lesson: Batching and systems are crucial to sustainable success.

  • Application: At the start, it’s easy to miss days when you don’t have a way to batch content. Start with a long newsletter, then turn that into a video, then those into social posts and short-form videos.

Month 5: Leveraging Analytics
I started leveraging analytics provided by platforms and tools like Metricool, refining my approach to content creation.

  • Lesson: Data-driven decisions enhance engagement and effectiveness.

  • Application: What gets measure, gets improved. Look at what content is working and 3x that messaging.

Month 6: Natural Engagement & Growth
Using Ingage, I boost natural engagement on LinkedIn by interacting authentically with other creators' content. This organic strategy skyrocketed my visibility.

  • Lesson: Genuine, strategic engagement multiplies your reach and impact.

  • Application: Nothing is worse than posting and getting 3 likes from your college professors, using tools like Ingage gets you real engagement and gives your content a chance to win on the platform.

By month six, I'd surpassed 8,000 followers and built a reliable stream of inbound leads (I went on to grow my audience to over 400k and built a $1M+ agency).

Your next actionable steps:

  • Consistently share authentic, valuable content.

  • Utilize analytics and automation to optimize results.

  • Grow naturally using Ingage for LinkedIn.

  • Consider working with Legacy Builder to streamline and scale your content strategy.

Commit to these strategies, and you'll see growth (or just wait another 6 months and nothing will happen).

Keep Building,

Clifton Sellers

P.S. The best asset you can build in 2025 is your personal brand

So why not hire an agency that has done it 300+ times:

If you want to learn more, book a call here

P.P.S. We built a tool that connects Founders creating content on LinkedIn looking to increase impressions and identify more sales opportunities.

It will help you build your authority on the platform.

If you want to trial it, you can visit here.