Let me get straight to it: traditional content creation isn’t driving growth anymore.

Businesses have been churning out polished blog posts, infographics, and white papers, only to see minimal results. The truth is, the old approach to content is missing the mark. To build a brand that truly resonates, you need to shift your focus to something much more powerful—content through the founder’s lens.

Here’s why.

The Founder’s Lens: The Key to Content That Grows Your Brand

You can post all the polished content you want, but if it doesn’t feel personal or authentic, it won’t connect. In 2024, people crave content that’s raw, real, and rooted in personal experience. The new way to grow your business is by creating content from your unique perspective—showing your challenges, insights, and victories as a founder.

When you share your story, you attract like-minded people, build trust, and create genuine connection. That’s the law of attraction—you bring in the type of audience that aligns with your values and your mission.

This is where traditional content falls flat. It’s generic and doesn’t give people a reason to connect with the person behind the business. By shifting to the founder’s lens, you’re positioning yourself as the face of the brand—giving your audience a reason to engage.

Why Traditional Content Fails

The problem with traditional content is that it feels corporate. It’s devoid of the human element that makes content compelling. Think about it—when was the last time you were inspired by a white paper? Contrast that with the impact of a founder sharing their journey, failures, and learnings. That’s the difference.

The content you create through your lens will:

• Attract the right audience

• Build meaningful relationships

• Drive real business growth

Want to See What’s Holding Your Brand Back?

If you’re stuck in the old way of content creation or feel like your personal brand isn’t gaining traction, let’s diagnose the problem. I built a quick quiz that will help you identify what’s slowing your brand’s growth and give you personalized steps to fix it.

👉 Take the quiz here and find out what’s holding you back.

Example: Growing a Personal Brand with Authentic Content

When I started building my audience on X (formerly Twitter), I was making the same mistake everyone else does—posting content that was polished but not personal. My turning point came when I started sharing my own journey—my wins, my failures, and my process. That’s when things started to click.

I put together a video that breaks down exactly how I grew my first 1,000 followers using this approach. If you want to build an audience fast without feeling like you’re shouting into the void, check it out:
👉 Watch the video here

Bonus: $500 in Ad Credit to Jumpstart Your Growth

If you’re ready to take this approach seriously, I’m offering something special: $500 in ad credit per month to help you build your personal brand and reach more clients. This offer is available to the next 100 people who book a call with Legacy Builder.

Here’s the deal: we’ll work with you to leverage this ad credit to attract the right audience—people who resonate with your journey as a founder and are ready to engage with your content.

👉 Book your call here to claim your $500 ad credit and let’s build something real together.

The Takeaway: Content from the Founder’s Lens Wins

Traditional content is too safe, too polished, and too impersonal to create the kind of connections that drive real growth. The new way is about sharing your story—your challenges, your lessons, your unique perspective.

Here’s what you should do next:

1. Take the quiz to find out what’s blocking your brand from growing.
   👉 Start the quiz here

2. Watch the video on how I grew my first 1,000 followers using authentic content.
   👉 Watch it here

3. Book a call to claim your $500 in ad credit and get started with founder-led content.
   👉 Book your call here

Let’s stop wasting time on content that doesn’t work and start building something real, through your lens.

Keep Building,
Clifton Sellers
Founder, Legacy Builder

Thanks for reading!