The Storytelling Framework Every Founder Should Know

🚨Free Live Masterclass TOMORROW: Thursday, January 8th

The 3 Biggest Mistakes Successful Founders Make When Building a Personal Brand, hosted by Clifton Sellers, a top 3 branding expert in the U.S.

Join us for a free live masterclass where Clifton will break down the exact roadmap he’s used to help agency owners, founders, and operators scale to $4M+ using content that builds trust, not just traffic.

What you’ll learn:

→ How to build systems that turn your expertise into authority
→ Why “just post more” is the worst advice out there
→ The playbook we’ve used with founders at Cal.com, Mighty Networks & more

📅 Tomorrow, Thursday January 8th @ 1:00pm CST

Reserve your free seat here

Why Storytelling Will Still Win in 2026

If your content isn’t landing, it’s probably missing this:

A clear story your audience sees themselves in.

Donald Miller’s StoryBrand framework is a great reminder, especially for founders:

You’re not the hero. Your customer is.

Your role is to be the guide that helps them get what they want.

Use this frame:

• The Hero: Your customer

• The Problem: What’s in their way

• The Guide: You

• The Plan: Your offer

• The Success: The transformation

Great content shows people what’s possible.

Before writing your next post, ask yourself:

“What story am I helping them step into?”

That’s where you start to gain momentum and traction in your content.

Highlight a Transformation

Speaking of transformations, think about a transformation you’ve helped your clients go through and create a post around it.

Prompt: Share a “before and after” moment from a client, project, or your own journey, and what changed in between.

It doesn’t have to be anything crazy, just share where they were at before working with you, what they struggled with, where they were at mentally, what their hopes and dreams were, and then share how your plan (or offer) helped them achieve those hopes and dreams.

And if there was a moment where everything “clicked” for them… even better, share that, too.

That’s the kind of content that makes people believe in you and what you have to offer.

Give it a try!

People Want to Learn How You Think, Not Just What You Do

Most founders default to sharing what they’re working on:

New clients. Team updates. Launches. Wins.

But what your audience actually craves isn’t just activity… it’s perspective.

They want to understand:

• Why you made that call.

• What you learned from the loss.

• How you approach big decisions.

Because that’s what is relatable to people.

If your content only shows the outcome, you’ll attract attention.

But if it shows your thinking, you’ll earn belief.

And belief is what drives real connection with your audience.

How People Were Getting Their News in 2025

For the first time, global data from 2025 shows more people get their news from social platforms and video apps than from traditional sources like TV or news websites.

YouTube, Instagram, TikTok, and X now lead the charge… especially among younger audiences.

The format people prefer? Short-form, personality-driven, algorithmically surfaced content.

This shift in how people get thier news is reshaping how people discover ideas, experts, and even companies.

Founders who show up consistently on these platforms are building awareness and earning trust in the exact places their audience consumes information daily.

You can check out the article here

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