The Case for Using AI to Write Content (or not to)

Founder: Why should I pay you when I can just use AI to run content for me?

Also Founder:

✍️ Strategy Before Speed (Why AI Alone Falls Flat)

AI is fast.

But speed without direction = noise.

Here’s the problem with letting AI “run content” on its own:

No POV. No context. No edge.

Your last customer call, your founding story, your vision—that’s the gold.

AI can’t pull that from your head or inbox.

And when everyone’s posting “content,” originality isn’t the asset—clarity is.

What to do instead:

• Turn sales objections into posts

• Turn product updates into narratives

• Turn founder thoughts into frameworks

Real-world experience still wins. AI is the assistant.

Not the architect.

✍️ Build a Brand, Not Just a Feed

You don’t need more posts.

You need ones that stick.

✅ Make your profile a conversion machine:

• Banner: Add proof (funding, growth, media, awards)

• Headline: “We help [X] achieve [Y] without [Z]”

• Pinned Post: A win, transformation, or why-you-exist moment

Every new visitor should leave knowing:

1. Who you help

2. Why you’re different

3. How to take the next step

AI won’t fix a crappy front door. But a clear message will.

✍️ Ship Smarter, Not Harder

Content isn’t “one and done.”

It’s a flywheel. Most founders stop at posting.

Here’s how to turn one idea into a content engine:

1. Format Swap:

→ Tweet → Thread → Carousel → Video → Newsletter → Meme (like the one above)

2. Platform Multiply:

→ Post to X, LinkedIn, IG, Email—staggered over 2–3 weeks
→ Slight edits, new angle—same message, more reach

3. Distribution Hacks:

→ Tag people you referenced
→ Send it to your list (yes, even the small one)
→ Drop it in founder/Slack communities
→ DM it to someone it helps

Don’t just post. Circulate.

AI is powerful.

But it needs your insights, your stories, and your strategy to create content that actually moves people.

If your AI content feels like poking a fish with a stick…

It might be time to bring in a real operator to help you bring your content game to the next level.

In other news… who else is rooting for Florida tonight?

📈 What's Coming Next Week?

A breakdown of what you should be thinking about when you are writing content as a founder, with templates that you can copy.

Hit reply and let me know— what can I write about that would help you?

Keep Building,

💡 P.S. Newsletter Subscriber Perks

• 📈 Need a full content team without hiring one?
  Our Full-Service Agency Offer gives you daily content, a dedicated writer, strategist, video editor, and success manager—all in one plug-and-play package. Just show up; we'll handle the rest. Click here to learn more.
  

• 📰 Want to grow your newsletter by 1,000+ subscribers/month?
  Our Newsletter Growth Offer is built for founders and creators ready to take their newsletter to the next level. They’re already writing great content, but are just looking for growth and want to add subscribers in their ideal target audience. Click here to learn more.
  

• 💬 Struggling with engagement on LinkedIn?
  Try Ingage—a powerful tool to increase engagement organically, grow your network, and drive leads from LinkedIn. Click here to explore Ingage.