My Story Building a $1M Business (Part 2)

Who is Clifton Sellers?

Author

Clifton Sellers
July 24, 2024

Story-time on how I went from climbing the corporate ladder to scaling a $1M+ business (part two)

Table of contents:

  1. My Back Story

  2. 6 Months of Pain

  3. Ah-Ha Moment

  4. Content Engine

  5. The Shift

  6. What's Next?

Let's Begin:

So we left off the last post where I had just taken 12 months to get to a point where I had a way to make money.

For those who missed part one, you can check it out here:

Now we get to the content engine…

4) Content Engine

When I was growing up, my dad was my hero.

I remember that he had a person for everything

Need a haircut?

Go see Michelle.

Need your HVAC worked on?

That was Steve.

Broke down on the side of the road at 3AM?

Call my buddy Nathan.

This was burned into the back of my mind when I started focusing on content.

What if I could be the person people thought about when they needed a ghostwriter?

So, that's the frame I used (and the frame I use for clients).

I started writing about:

  • Founder-led content

  • The importance of audience

  • How to build a personal brand

  • How I was approaching content

As my audience interacted new content ideas would come up.

But, my dad didn't just go see Michele because she could cut hair.

He went to see her every two weeks because she was a relatable person who could cut hair.

So on top of content that showed my authority, I added:

  • Stories from my childhood

  • Motivational content about life

  • How I was balancing business and family

This engine made me stand out over the other choices people had for content

and helped me build Legacy Builder to where it is today.

What did you think of today's newsletter?

Login or Subscribe to participate in polls.

Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

  • If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.

  • If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.

  • We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.