There is a Shift Happening...

There is a shift happening right now in entrepreneurship that has been brewing for a long time.

The shift from traditional marketing to founder-led marketing.

Here are some of my thoughts on all of it...

1. College is not preparing the next generation of entrepreneurs to be prepared to compete in today's market.

Traditional marketing being taught in higher education will not be enough to compete against founders who are established.

This forces new entrepreneurs to play rich games that they are set to lose (advertising being one of them).

The market is now sophisticated in a way that leans more towards building your own distribution instead of playing bidding wars through paid advertising.

2. Those who build their own distribution will win in the long term.

Business is a war of attrition on many fronts.

Can you spend more to acquire a customer than your competition?

But, what if there was a way to build your own distribution (while increasing your likelihood of success in other areas of business)?

This is where building your own ecosystem comes into play.

I will use myself as an example:

3 years ago I got into entrepreneurship with -$250k in net worth.

By all indications, I should not have been able to compete in the market.

So instead of raising capital, I focused on the one thing I could control…

Content and audience building.

I used X (Twitter at the time) as my personal marketing platform.

I wrote:

1. Stories to connect with people

2. Insights into the skill I was building

3. Proof that I could deliver on what I was selling

This gave me the ability to reach out to potential clients with social proof from my content + audience.

I owned my distribution instead of praying to the ad gods for favor.

This is what we do for our clients at Legacy Builder on a daily basis.

They never miss a day of posting, build their own distribution, and leverage the heck out of it.

3. Final thought: If you ignore your personal brand you will regret it.

You can keep trying to figure out the next "advantage.”

• AI calling

• Cold Emails

• SMS marketing

• Meta, YT, Tik Tok ads

A new trick being pushed on you.

OR

You could simply start posting content daily and never (and I mean never) stop.

Bottom line:

Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

• If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
  

• If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
  

• We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.