What Separates 7-Figure Earners from 6-Figure Earners

I’ve realized something…

There’s a common trait I see among many of my entrepreneur friends who are very successful.

I’s not what you’d think…

It’s not:

• Their work ethic

• A skill they have

• The niche they’re in

• The team they’ve built

None of that…

It’s something completely separate form that…

It’s this:

Enthusiasm.

Every time I talk with them, they’re enthusiasm about life, work, everything stands out the most.

Their energy can light up a room in seconds.

I’d like to think I have a reasonable amount of enthusiasm about what I do, too.

Looking back, I’ve had many clients tell me the reason they decided to work with me was because of my energy on the call (i.e. my enthusiasm).

And I’ve been on the other end of sales calls where someone was selling me something and I had no clue what they were selling, but I was hooked because of how much energy and excitement they had about what they do.

Look, at the end of the day, if you’re not excited about what you do, why should your prospects be excited?

Most people make final decisions based on emotion, not logic. If you want to close more deals, you have to make people feel something.

And don’t fake it.

If you’re not genuinely excited about what you do, maybe it’s time for a change.

I hope this resonates with many of you out there…

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

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