The ONLY Requirement for Success

What Every Founder Goes Through...

I’ve met tons of founders, CEOs, and agency owners over the last 3 years.

The one thing that stands out the most…

Every single one of them went through what I would call a “trial period.”

There was a period in their business when they experienced significant adversity.

  • Losing key clients

  • Key employees leave

  • Missing deadlines or projects falling through

Things weren’t going their way, and they had to make a choice…

  • Throw in the towel and say it was a good run

  • Lock in, push through, and figure it out by all means necessary

The founders who go on to build 7-figure businesses have all gone through this and made it to the other side.

Said another way… they were able to persevere.

If you’re like me, you’re always looking for new and insightful newsletters to read.

One of my favorites that I’ve been reading a ton lately is The Small Business Mentor.

Alan, the writer of the newsletter, has built his government contracting business to over $30M in revenue.

In his newsletter, he shares everything he’s learned along the way.

And my favorite part?

He’s a no BS kind of guy… you get all of the details, all of the information you need, without the fluff.

Sign up for his newsletter below:

It’s one thing that is absolutely vital for anybody who goes down the path of “entrepreneur.”

Perseverance is a requirement for success in anything you do… not just business.

It is what keeps people going when:

  • Society is telling them to quit

  • The to-dos are never-ending

  • Instant gratification is gone

  • The path ahead is unclear

You don’t have to do anything fancy… the only thing you have to do is have a “never give up” mentality and know:

The ones who make it just don't quit.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.


Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

  • If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.

  • If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.

  • We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.