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Welcome to today’s edition of Branding Daily, the newsletter trusted by over 10,000 readers in the marketing, branding, and solo-preneurship space.
If you’re reading this online, be sure to subscribe below:
Today’s edition of Branding Daily is brought to you by:
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As creators, entrepreneurs, and business owners, we're often faced with the decision of where to invest our time, energy, and resources to reach our audience effectively.
There are two primary types of audiences you can drive traffic to…
Owned audiences
Rented audiences
Here are some examples of both:
Owned:
Newsletter
Website
Blog
Rented:
X/Twitter
Instagram
Facebook
LinkedIn
At any point in time, Mr. Zuckerberg can put the kibosh on all of your efforts and delete your FB or IG…
Same thing with X/Twitter…
It doesn’t matter if you’ve spent years building your audience to hundreds of thousands of followers… it could be gone in an instant.
The Pitfalls of Relying on Rented Platforms
Rented platforms are subject to algorithms, policies, and changes that are beyond your control.
This can result in fluctuating visibility, engagement, and access to your audience. Relying solely on rented platforms leaves you vulnerable to disruptions, account suspensions, or algorithmic changes that can impact your ability to connect with your audience.
This is a dangerous way to operate a business.
The Power of Owning Your Audience
Building and owning your audience provides stability, control, and autonomy.
By building an email list, a loyal following on your website or blog, or a community on a platform you control, you establish a direct line of communication with your audience.
This allows you to deliver personalized content, targeted offers, and timely updates that resonate with your audience and drive meaningful engagement.
And you can reach them anytime you want.
And that’s why I’m so bullish on Beehiiv and my Branding Daily Newsletter.
Getting leads on social media is great, but nothing compares to getting leads from your email list, and audience YOU own.
If you’re looking to get started building your owned audience today, click the link below:
Building a brand is about more than copywriting, marketing, and posting content online consistently…
It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.
And that’s exactly what I plan to dive into every day with this newsletter.
If you’re reading this online, subscribe and join over 10,000 others receiving daily emails helping them build a better brand and become a better entrepreneur and founder:
Until next time... Keep building,
Clifton
P.S
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