What Most Personal Brands Are Missing...

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🚀 25,000 followers on Twitter in 6 months or less.

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Welcome to today’s edition of Branding Daily, the newsletter trusted by over 10,000 readers in the marketing, branding, and solo-preneurship space.

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Nobody talks about struggles in our society anymore.

When you scroll on Instagram, TikTok, or really any other social media platform, what do you see most of the time?

You see wins, glamour shots, successes… you see only the top 10-20% of people’s lives.

What you don’t see is:

• Their struggles

• The setbacks

• Losses

Here’s the issue with that…

That’s not reality. A highlight reel of your life is not relatable.

The truth is…

We are all struggling with something.

Whether it’s business struggles, personal struggles, or family struggles, we are all going through something.

I’ve never talked with someone who told me their life is “perfect.”

And here’s the secret to growing my Twitter account to over 350k followers.

I shared my struggles…. overcoming addiction, growing up in a messed up household, being exposed to hard drugs at 8 years old.

And guess what… people could relate to my struggles.

When will people realize there is power in sharing struggles?

My encouragement to you is to share your struggles… no matter how big or small you think they are, people need to hear them.

And people WANT to hear them.

It’s the best way to build a genuine connection with your audience.

Building a brand is about more than copywriting, marketing, and posting content online consistently…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

P.S

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