Your Personal Brand is The Future

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Welcome to today’s edition of Branding Daily, the newsletter trusted by over 10,000 readers in the marketing, branding, and solo-preneurship space.

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I turned an anonymous X account into a personal brand (and it changed my life completely)... in just 18 months.

It was August 11, 2021.

I will remember this date for the rest of my life.

My wife and I were downstairs with our 2 daughters asleep in their rooms.

I was in $30k of credit card debt.

I had no idea how to get out of it.

I was doom-scrolling on X.

Then I saw one post…

“I make $1,000 a week on this platform.”

First thought: Yeah right.

Second thought: How?

I bought a $29 Gumroad course and launched my X account (all in about an hour)

The next 5 months were a whirlwind.

I tried everything the internet tells you to make money:

• Affiliate Marketing

• Dropshipping

• Amazon FBA

I even made a course that FLOPPED.

All lessons learned, and then I discovered the secret.

Building a personal brand.

I started talking about my story.

And didn’t hold anything back.

• Drug addiction

• Depression

• Failures

Then it happened.

I started getting a flood of messages thanking me for being authentic and vulnerable.

I found my skill... writing.

The personal brand led me to find a whole host of relationships.

The most impactful one to this day was Dakota Robertson.

He gave me my first gig, taught me how to launch my offer, and has been a friend to this day.

I went from making $0 to $1000s per month just from posting daily.

Now the fun part:

In the fall of 2022 I made more in one month than I did in my 9-5 all year.

I couldn't believe it.

It was time to do what we all post about doing.

On March 1, 2023... I quit my job.

And in April, I had my best month of business ever and we're still scaling.

Now we are:

• Building brands on X

• Building brands on LI

• Consulting with companies

• Building a network of thought leaders

We’ve worked with over 100+ clients and have loved every single second.

Now I get to live my "dream."

• Build a 7-fig company

• Take my kids to school

• Spend time with my wife

• Connect with people everyday

Just because of an app on my phone.

All this is possible because I spent 18 months building a personal brand online.

If you are on the fence of doing it or not.

Do it.

Here's my philosophy:

If I can do it... anybody can do it.

Building a brand is about more than copywriting, marketing, and posting content online consistently…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

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