We’ve all heard the stories of people landing big clients from LinkedIn or X just by posting, but let me tell you—the truth is a little more nuanced. Today, I’m going to bust some common myths and show you how to really turn your personal brand into a lead-generating machine.

And trust me, there’s a special bonus at the end if you’re ready to seriously up your game. 🚀

Myth #1: "Posting Content Automatically Brings Leads"

Let’s clear this up right now—posting a few times isn’t going to cut it. If you want to get leads through your personal brand, it’s not just about showing up. You have to do more than push out content; you need to build trust and stay top of mind by playing the long game.

The key? Consistent, strategic engagement with your audience. You’re not just building a brand—you’re building relationships.

Myth #2: "Leads Will Come to You Without Any Effort"

Waiting for leads to come to you is like waiting for lightning to strike in the same spot twice. Instead, you need to go on offense.

Here’s how you do it:

• Create your Dream 100 list: Identify the top 100 people or companies you’d love to work with. Engage with their posts, reply to their comments, and become a familiar face in their world.

• Use strategic DMs: Don’t wait for people to find you—start conversations! Drop them a thoughtful message, ask about a post they made, or share a helpful resource. It’s not about selling; it’s about building rapport and providing value.

How to Get More Eyes on Your Content

Here’s where a lot of people struggle: they’re posting good content, but it’s not getting the reach or engagement it deserves. Sound familiar? That’s because content alone won’t take you far—you need to make sure it’s getting seen by the right people.

That’s where our Engage & Amplify System comes in.

We’ve built a service to get more eyes on your LinkedIn content through strategic engagement. We’re opening this up to only 250 people. The goal? To help you boost your reach, get seen by more decision-makers, and turn engagement into leads.

This is for you if:

• You’re consistently posting but not seeing much traction.

• You want to build your audience faster and with less effort.

• You’re ready to take control of how many people engage with your content.

Want in? I’m running a poll below to see who’s serious about LinkedIn.

👇 Vote in the poll and let me know if you’re interested 👇

How to Play the Long Game

At the end of the day, personal branding is a long game, not a short-term fix. It’s about showing up consistently, building relationships, and adding value over time. That’s how you create a sustainable pipeline of leads.

Here’s your game plan:

1. Post consistently: Create content that speaks to your audience’s pain points.

2. Engage with your Dream 100: Be active in their posts, and start conversations.

3. Use strategic DMs: Reach out to people in a genuine, non-salesy way.

Bonus: Why Building a Personal Brand Matters

Still not sure if this is for you? Watch this video on why building a personal brand is the smartest move for your business.

👉 Watch the video here

Take the Quiz: What’s Holding Your Personal Brand Back?

Want to know why your personal brand isn’t attracting leads? I created a short quiz to help you pinpoint the issue.

👉 Take the quiz here

Next Steps:

1. Create consistent content: Don’t stress about perfection—just show up regularly.

2. Engage with your Dream 100: Spend 15 minutes a day interacting with your top prospects.

3. Send thoughtful DMs: Open up conversations without pushing a sale.

And if you’re ready to get more eyes on your content and be one of the 250 people to join our Engage & Amplify System, make sure to vote in the poll above!

Keep Building,
Clifton Sellers
Founder, Legacy Builder

Thanks for reading!