New growth channel for you (and your business)

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Clifton Sellers
June 09, 2025

New growth channel for you (and your business)

Founders who don’t build an audience will spend way more to acquire one.

You don’t need to be everywhere.
You don’t need to go viral.

You just need to be seen by the right people — consistently.

That’s what a personal brand does.
It builds trust at scale.
It lowers your CAC.
It creates demand before you ask for it.

This 5-day Workshop that starts on June 16 (that’s next Monday) will show you how.

It’s built for founders who want to grow without relying on ads, cold DMs, or hiring an army of SDRs.

You’ve already built something great.
Now it’s time more people knew about it.

⚠️ Only 50 spots available (starts in 7 days)

→ Grab your spot: workshop.legacybuilder.co

🧠 This Week’s Insight: You are getting beat by people less talented than you

If you’re a founder, here’s the truth:

You’re probably better than the people getting more attention than you.

But they’re louder.
More visible.
More strategic about being seen.

And it’s working.

Because customers don’t buy based on who’s the best.
They buy from who they know.

I used to think if I just got good enough, the clients would come.

They didn’t.
Not until I started treating my personal brand like a distribution channel.

Now it drives leads every week.
Not because I’m “viral.”
Because I’m consistent.

Here’s what’s working right now:

1. Anchor around 1 big idea

One POV. One hill to die on.
People follow clarity, not complexity.
Mine: Founders who don’t build an audience will spend way more to acquire one.

Tactical tip: Post 3 times this week reinforcing that belief through a story, a lesson, or a client win.

2. Talk like a founder, not a marketer

No fluff. No hacks. Just what you’ve learned building.
The more honest you are, the more useful you become.

Tactical tip: Write one post that starts with “Here’s what I learned this week building [your company]…”

3. Show up where your buyers are

It’s not about being everywhere.
It’s about being consistent somewhere.

LinkedIn, X, YouTube, a newsletter — pick one.
Post real things. Talk to people. Stay visible.

Because great content doesn’t matter if no one sees it.
Distribution > creation. Every time.

Tactical tip: Post 3x per week and leave 5 thoughtful comments per day for 30 days. Track DMs, not just likes.

You already have the expertise.
You’ve done the hard part.

Now the game is making sure people actually see it.

That’s the difference between being respected — and being remembered.

If you’re ready to fix that, here’s how I can help:
Workshop.LegacyBuilder.co
We’ll build the system together.

Keep building,
Clifton

Clifton Sellers

P.S. Want to build your personal brand the right way? We’ve helped 300+ founders build through content (social, video, newsletter). You get a full-content team that is all-in on building your brand.

If you are interested, book a call here.