Most content doesn't convert (here's how to fix that)

Ctrl+Alt+Create Newsletter

Author

Clifton Sellers
June 02, 2025

Learn the system we use to turn founders into content machines (that builds a new lead channel)

Why guess what to post when you can follow a proven framework?

81% of buyers say thought leadership builds trust before a sales conversation ever happens

Founders with consistent content pipelines close 2.8x more inbound leads

Brands with video + social + newsletter synergy grow 4x faster

Inside this workshop, we’re giving you the full playbook:

📍 The exact content flywheel we use for 100+ clients

📍 How to turn one video into 20+ pieces of high-converting content

📍 The backend systems that make it run without you

If you want to grow your audience and book more calls without burning out — this is for you.

⚠️ Only 50 spots available

→ Sign up now: workshop.legacybuilder.co

🧠 This Week’s Insight: Most content doesn’t convert — because it was never built to.

Every founder says they want leads from content.

But what they really want is leverage:
→ More right-fit conversations
→ More trust before the first call
→ More opportunities without chasing

And the truth?

You don’t need better content.
You need a better system.

At Legacy Builder, we’ve helped 100+ founders build personal brands that create leads daily — without guessing, burning out, or going viral.

Here’s how we think about it:

1. Start With the Video: Insight > Hooks

One 2-minute video can fuel your entire content engine.

Not with fluff. With clarity:
• One founder POV
• One earned insight
• One real takeaway your audience needs

Strategy tip:

🎥 Record a short video each week explaining one core idea
✂️ Break it into clips, posts, and email content
📌 Use it as your anchor for the week

You don’t need better hooks.
You need better substance.

2. Build the Flywheel: Repurpose or Die

Most creators post once and move on.
That’s a waste.

Instead, turn each video into:

✅ 1 short-form clip
✅ 1 LinkedIn carousel
✅ 2-3 X posts with different angles
✅ 1 newsletter issue
✅ Comment hooks to expand reach

Strategy tip:

Batch it once. Distribute it everywhere.
Let each idea live longer and reach further.

Consistency scales. Chaos burns out.

3. Scale With Systems: Not Time

The mistake most founders make?
Trying to do it all themselves.

But scaling content requires:

⚙️ A repeatable workflow
💬 Clear messaging that compounds
📈 Tracking what actually drives results

That’s why we built the Ultimate Authority Workshop — to give you the system behind it all.

No fluff. No guesswork. Just the exact process we use to run content for 100+ clients.

🧠 How to turn 1 video into 20+ pieces
📈 How to build a content engine that drives inbound
📬 How to connect social, video, and email into one flywheel

⚠️ Only 50 seats.
→ Save your seat now: workshop.legacybuilder.co

Final Thought:

Posting more isn’t the answer.

Posting better — with a system behind it — is.

If you’re ready to stop guessing and start growing with content, this workshop is where it starts.

Keep building,
Clifton

Clifton Sellers

P.S. Want to build your personal brand the right way? We’ve helped 300+ founders build through content (social, video, newsletter). You get a full-content team that is all-in on building your brand.

If you are interested, book a call here.