How to Master Brand Messaging

Hey ,

Donald Miller’s book has made a huge impact on the success of my business and how I’ve framed my messaging and branding. So for today, I want to share some of the lessons that have had the biggest impact on me.

Let’s dive in:

𝗛𝗼𝘄 𝗧𝗼 𝗠𝗮𝘀𝘁𝗲𝗿 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗨𝘀𝗶𝗻𝗴 𝗗𝗼𝗻𝗮𝗹𝗱 𝗠𝗶𝗹𝗹𝗲𝗿’𝘀 𝗦𝘁𝗼𝗿𝘆𝗕𝗿𝗮𝗻𝗱 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸

Messaging can make or break your brand—so clarity is key!💡 

Here are 7 powerful tips inspired by Donald Miller’s StoryBrand Framework:

𝟭. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫’𝐬 𝐏𝐫𝐨𝐛𝐥𝐞𝐦

➡ Identify the specific issues your customers face to position your brand as the solution.

𝟐. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐞

➡ Use simple, straightforward language to communicate what you offer without jargon.

𝟑. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐚𝐬 𝐭𝐡𝐞 𝐆𝐮𝐢𝐝𝐞

➡ Present your brand as a supportive guide rather than the hero, showing empathy and authority.

𝟒. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐘𝐨𝐮𝐫 𝐔𝐧𝐢𝐪𝐮𝐞 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧

➡ Clearly convey what sets your brand apart and the benefits customers will gain.

𝟓. 𝐔𝐬𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬

➡ Incorporate narrative elements like the hero, problem, guide, plan, and call to action into your messaging.

𝟔. 𝐂𝐫𝐚𝐟𝐭 𝐚 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧

➡ Make your call to action clear and persuasive, prompting customers to take the next step.

𝟕. 𝐓𝐞𝐬𝐭 𝐚𝐧𝐝 𝐑𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠

➡ Continuously gather feedback and adjust your messaging based on audience responses.

𝑻𝒊𝒑: 𝑭𝒐𝒄𝒖𝒔 𝒐𝒏 𝒄𝒍𝒂𝒓𝒊𝒕𝒚 𝒂𝒏𝒅 𝒔𝒊𝒎𝒑𝒍𝒊𝒄𝒊𝒕𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒅𝒆𝒆𝒑 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔!

What’s one messaging tip you’ll try first?

Let me know by replying to this email…

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Bonus: Why Building a Personal Brand Matters

Watch this video on why building a personal brand is the smartest move for your business.

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Keep Building,

Clifton Sellers
Founder, Legacy Builder