I golfed with a 77-year-old

"What do you do for work?"

I got asked this by a 77-year-old man I was paired with on the golf course the other day.

I actually took the time to explain that I work with Founders, CEOs, and businesses to build personal brands online.

He asked me "Why would someone pay for that?"

I responded, "What's your favorite TV show?"

He said M.A.S.H.

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I went on to explain that as much as he loved following each character on that show every week, the same is true for the people I work with.

Sharing ups and downs on social media creates an audience that wants to "tune in.”

They see people who have real, authentic stories.

They want access to them.

The reason I am scaling Legacy Builder is to have more Founders, CEOs, and Businesses share stories.

Stories that have been sitting on the shelf.

Less "Hey look what we are doing.”

More "Hey look at who we are, why we exist, and how we can help you.”

The best feeling I have is when our clients see that they have an impact and can inspire others.

It increases so much more than ROI.

It increases impact.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online consistently…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

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