The Future of the Creator Economy

What do:

• Dan Koe

• Matt Gray

• Justin Welsh

• Kieran Drew

All have in common?

They all have MASSIVE email lists.

An owned audience (AKA an email list) is the future of the creator economy…

And here’s why:

If you were able to take a look under the hood and see the primary reason why nearly every creator business exists today… it’s because of one thing.

Freedom.

True freedom… time freedom… to be in complete control of their time, how they spend it, where they spend it, and who they spend it with.

I mean… that’s the entire philosophy behind solopreneurship, right?

But how do most people get started? Through a service-based business or coaching business… which is also the most time-consuming creator model.

But everyone has to start somewhere.

Let’s go back to Justin Welsh, Dan Koe, Kieran Drew, and now Taylin Simmonds…

They all started with coaching / service-based businesses.

Dan Koe → Web design services

Justin Welsh → Saas consulting

Kieran Drew → Copywriting coaching and consulting

Clifton Sellers → Ghostwriting

And look at all of them now… all with massive email lists… doing very little (if any) coaching or consulting.

They OWN their time.

And time is the most important resource in the world… the only one you can’t go out and get more of.

So, why is growing an email list the future of the creator economy?

Because it puts you in the driver’s seat. It puts you in complete control over your time.

No more client deadlines. No more long meetings over Zoom.

Build an email list. Launch a product. Monetize your email list (through sponsorships).

And now, all you have to do is write a newsletter once a week (or more) to your email list.

You get to be in complete control over your future and how you spend your time.

And that is the only worthy goal out there.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

• If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
  

• If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
  

• We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.