Founders Growing Brands Have 2 Problems...

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Founders growing personal brands have two problems:

1. Creating content consistently

2. Engagement + Sales

When we launched Legacy Builder we set out to solve both problems.

Today, we create content on X + LI + Newsletters (thanks Beehiiv for being our go-to platform to host our client newsletters).

We create everything from:

• Origin stories

• Market updates

• Client testimonials

• Short-form content

• Newsletter sequences

• Monthly/weekly newsletters

• In-depth threads/long-forms

• Carousels, infographics, custom designs

Really, any content that we see working on these platforms to drive results for our clients.

We test a bunch of strategies on our own content + across clients, and when we find a winner our clients are the first to know.

After content comes the hard part...

Engagement + Sales

The great thing about organic content is that it leads to both direct sales and sales from being seen (ALOT) more.

This is from a combination of organic content, optimized profiles, strategic CTAs, and thoughtful outbound.

We needed more platform-specific fixes as well though...

For X:

We know the correct way that our clients need to engage on the platforms, how to leverage ads to drive traffic for our clients, and how to create content that will generate results

For our clients that are busy we are now creating lists for them, placing a social manager in their account, and making sure they are active on the platform.

For LinkedIn:

Engagement strategy for each client.

For LinkedIn, we had so many Founders who wanted to engage (and receive engagement) on the platform that we launched a SaaS (Ingage) that solves both of these problems.

Then on top of the engagement tool in the SaaS, we create a chrome extension that creates a report for each of our clients that shows the Name, Bio, Profile Link, and Action of each person that:

• Reacts

• Connects

• Comments

• Visits Profile

Our clients get this through our service, but we opened it to other Founders for just $389/month (click the link here for access).

For newsletters:

We take all the awesome content we create and put together a weekly newsletter optimized for the goal of driving traffic to the business

We help with landing page development, sequences, growth, and everything else needed to leverage the list

The final bonus is we are now working with clients to record professional podcasts and clip them into social content

We now build rented AND owned audiences.

The COMPLETE personal brand.

The thought behind our service is:

A content team in your pocket that turns Founders into an industry authority.

We want our clients to do amazing things, and then we turn it into amazing content.

No productized crap, no generic ChatGPT content, no wondering what you are paying for.

Just the best agency experience a Founder can get to build a personal brand.

Here's to another year doing work we love.

👇 Let us help you crush it in 2025 👇

Clifton Sellers
Founder, Legacy Builder