Your Next Big Idea Isn't Waiting (It's Hiding)

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Clifton Sellers
March 24, 2025

There aren't many newsletters that I read every single time they hit my inbox.

Dr. Julie Gurner's Ultra Successful is one of them.

Julie is a top performance coach who’s worked with executives and founders to help them reach their highest potential.

She has personally helped me break through mindset gaps that have directly resulted in my business growing.

In her newsletter, she breaks down the mindset, habits, and strategies of the ultra-successful—delivering actionable insights without the fluff.

If you’re serious about leveling up your life and career, Ultra Successful is a must-read.

Ever stared at a blank screen, cursor blinking mockingly, waiting for inspiration to strike?

If you are a normal person, that answer is yes.

I’ve written 100,000+ posts (for myself and for our clients) and I still find myself

Here's a secret: Your next content idea isn't going to tap politely at your mind’s front door. It's hiding in plain sight—buried in your daily routines, lurking behind conversations you ignore, or camouflaged in content you've already created.

✍️ Content Tip for the Week

Here’s what you need to do.

Open your most popular social media post.

Break it down into three smaller ideas.

Turn each one into a standalone piece.

Boom. You just tripled your content without starting from zero.

Don’t overcomplicate content, it starts with a small thought.

⚡ Quick Win of the Week

The 10-Minute LinkedIn Glow-up:

Optimize your headline by clearly stating who you help and the result you deliver.

Rewrite your "About" section in three short paragraphs: Who you are, what you do, and how you can help.

Post one quick insight today, something you discussed recently in a call or chat. Authenticity attracts.

🛠️ Tool of the Week

Beehiiv: For newsletters that people actually open. Clean interface, easy analytics, less noise. Check it out.

I built a list of 22k+ people thanks to them (and you). We advise all of our clients at Legacy Builder to build on socials + newsletter to be able to have both a rented and owned audience.

If you are serious about owning your audience, a newsletter on beehiiv is the perfect path.

📈 What's Coming Next Week?

A deep dive into the "Reverse Content Pyramid"—how to create one flagship piece of content that fuels your entire week's posting schedule.

Hit reply and let me know—what's your biggest creative hurdle right now?

Keep Building,

Clifton Sellers

P.S.

We have been building a tool that connects Founders creating content on LinkedIn to engage with each other through reactions and comments.

If you want to trial it, you can visit here.