Content Templates That Actually Work

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Author

Clifton Sellers
April 21, 2025

✍️ Want to Win on Content? Use Templates That Actually Work

Speed isn’t your problem.

Structure is.

When founders struggle to post consistently, it’s not always because they don’t have ideas.

It’s because they don’t know how to package them.

Here’s the fix:

Use plug-and-play templates.

Here are some examples (you’ll want to steal these for yourself): 👇

Founder Story Template

Most founders bury the story that makes them credible.

Let’s fix that:

Template:

  • I started this because…

  • What I didn’t expect was…

  • After [painful/insightful experience], I realized…

  • Now we help [ideal customer] do [specific outcome]—faster, cheaper, better.

  • It wasn’t always smooth, but it was always worth it.

Example:

Your story is the strategy. Tell it simply.

Objection Post Template

Take the thing your customers push back on.

Turn it into a mic-drop moment.

Template:

  • “Why would I pay for this when I could just [cheap alternative]?”

  • I get this question a lot. And here’s the truth:

  • You can [alternative], but you’ll end up with [downside].

  • What you’re actually paying for is [hidden value they didn’t see].

Example:

Why it works:

It shows empathy, clarity, and confidence—without being salesy.

“Day in the Life” Post Template (Turn Moments Into Content)

Not every post needs to be polished.

Some of the best content comes from the middle of your day.

Template:

  • Quick story from today:

  • [Something that happened—a call, meeting, insight, problem]

  • It reminded me that [tie-in lesson or truth]

  • This stuff doesn’t get talked about enough, but it matters.

  • Here’s how I’m thinking about it moving forward.

Example:

Why it works:

It’s human. It’s relatable. And it’s rooted in your experience.

🛠️ Plug & Play Content Works

If you’re sitting on a pile of:

  • Sales conversations

  • Founder stories

  • Product insight

  • Customer feedback

You’ve already got months of content.

Templates just help you unlock it faster.

🛠️ Tool of the Week

Ingage: Are you tired of posting content on LinkedIn and not getting any engagement?

This tool connects you with top-tier founders in the B2B space that are creating content.

All you have to do is sign-up, post your content like normal, and upload it into Ingage when you are done — you will instantly start getting comments + reactions.

If you want to try the promote + sales plan for $99, just use the code TRY99 (plus you get access to real sales data that will help you identify more leads).


📈 What's Coming Next Week?

Hit reply and let me know— what can I write about that would help you?

Keep Building,

Clifton Sellers

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