- Ctrl+Alt+Create
- Posts
- Content is the new capital (scaling in 2025)
Get a Full Brand Authority Team for the Cost of One Hire
Why struggle alone when you could leverage our entire team?
76% of founders waste 15+ hours weekly on ineffective personal branding
Industry authorities attract 3.2x more investment opportunities
Recognized founders command 47% higher rates than anonymous founders
Legacy Builder delivers your complete authority system:
Full brand strategy team at fraction of in-house cost
Proven framework that positions you as THE industry voice
Done-for-you content that attracts investors, users, and premium clients
If you want an upgrade for socials + short-form video + newsletter, this service is for you.
🧠 This Week’s Insight: Content is the new capital
Founders used to ask:
“How do I get more leads?”
Now they ask:
“How do I get people to trust me, at scale?”
The answer isn't ads.
It’s not funnels.
It’s distribution you own.
Here’s what the most effective founders are doing right now:
1. Posting content daily on LinkedIn and X
According to Edelman's Trust Barometer, individuals are now more trusted than institutions.
Founders who post regularly build trust faster than brands ever could.
Tactical tip:
Stick to 2 formats:
• Hot takes that challenge conventional thinking
• Tactical lessons or stories from the trenches
2. Repurposing short-form video to build trust
HubSpot’s 2024 Marketing Trends Report named short-form video the highest-ROI content format.
It’s where trust and familiarity are built fastest.
Tactical tip:
Record Zoom calls, internal meetings, or solo rants. Pull 30–60 second clips with strong hooks and post natively.
Top newsletters on platforms like Beehiiv and Substack are seeing 30–50% open rates and monetizing through products, services, and partnerships.
Owned attention > rented reach.
Tactical tip:
Structure your weekly send with:
• What you’re seeing
• What you’re testing
• What you'd do differently if you started today
4. Building community leverage
Gina Bianchini, founder and CEO of Mighty Networks, emphasizes the importance of community:
“Community happens when people connect around a shared interest, passion, goal, location or identity. The magic of a community is that it is not an audience. Community is built around the connections between people who would benefit from knowing each other.”
Tactical tip:
Start small. A Slack group, WhatsApp thread, or recurring Zoom call with a name and purpose is enough. Then when you are ready, move over to a platform like Mighty Networks.
Bottom line:
If you’re not building trust in public, you’re going to be stuck paying for it.
That’s a losing game.
People buy from people.
Are they buying from you?
Keep building,
Clifton Sellers
P.S. Want to build your personal brand the right way? We’ve helped 300+ founders build through content (social, video, newsletter). You get a full-content team (for the price of one-employee you don’t have to manage).
If you are interested, book a call here.