Content Isn't Dead (You just don't get it)

Content isn’t dead (you just don’t get it).

I started smoking weed when I was eight years old.

First question I get is always:

“How the hell does an 8 year old get weed?”

Short story is my mom died, I was in a weird place, and I started hanging out with a kid named Michael Cooper.

He was about 6 years older than me and his older brother was a dealer.

I spent the next four years escaping reality.

But the lesson it taught me (that I apply daily):

If someone has a problem, they are always looking for a way to solve it.

For those who are worried, I am no longer a drug addict. I ended up finding the right path, going to college on a football scholarship, and now have a beautiful family.

I run a content agency where we have written 100,000+ posts for founders in the B2B space.

They all come to me with the same version of this problem:

“I think content is dead, it just doesn’t work for me.”

Just like Michael Cooper, we have a solution.

You see, when people say that it is usually because they:

• Have the wrong expectations for content

• Don’t know how to write content

• Lack platform knowledge

You shouldn't think of content as a quick hit or a one-time fix.

Content isn't a campaign; it's a relationship.

It's showing up consistently, delivering value, and wedging a gap into your ideal audience’s minds.

Think about your favorite creators—the podcasts you tune into weekly, the newsletters you open religiously, the LinkedIn posts you stop scrolling to read.

Why?

Because they consistently deliver content that either educates, entertains, or inspires you.

They aren't chasing virality; they're building trust.

So you should steal (the right way).

Every great creator steals.

Before you report me, let me explain.

"Stealing" doesn't mean copy-pasting someone's content and claiming it as your own—that’s plagiarism.

Real stealing—the kind that great creators do—is about inspiration and iteration.

It's about studying the best ideas from the top creators in your space, breaking them down to understand why they work, and then applying those insights to create something original that resonates with your audience.

Here’s the process I follow:

• Find 3-5 creators who produce consistently great content

• Analyze their top-performing posts (structure, hooks, frameworks)

• Extract patterns and insights that align with my voice

• Create fresh content inspired by these insights

This is how innovation happens in every industry—from music and movies to technology and, yes, even content marketing.

This is how I (a guy from Alabama) got here.

When people hear I built a $1M agency, they assume I had some secret advantage.

Truth is, my biggest advantage was exactly where I came from:

I grew up in Level Plains, Alabama (population 2,000).

There weren’t networking events, Silicon Valley meetups, or angel investors at the local gastropub.

What we had was grit, resourcefulness, and an understanding that if you want something, you have to figure out how to get it yourself.

I applied those same principles to content:

• I became addicted to understanding audiences

• I "stole" frameworks from the best creators

• I created relentlessly, failing quickly and iterating even faster

Slowly, then suddenly, I built a reputation as the guy who knew exactly how to write content that actually worked.

Fast-forward a few years, and we've now produced over 100,000 pieces of content, scaling a $1M+ agency helping founders get results they didn't think were possible.

The secret?

Solve real problems, understand the real struggles, and create content that genuinely helps people.

Content isn’t dead—you just have to get it.

P.S.

We have been building a tool the connects Founders creating content on LinkedIn to engage with each other through reactions and comments.

It’s not free, but it will help you build your authority on the platform.

If you want to trial it, you can visit here.