Common Mistake I see everyday on Social Media

Stop Stunting Your Growth

Author

Clifton Sellers
July 04, 2024

A common mistake that people make on social…

They write to go viral, here's an example:

You do a giveaway based on ChatGPT and it goes BONKERS.

You gain 1,000 followers, capture a ton of emails, then resume your regular scheduled content.

Unless you are selling something that is directly related to ChatGPT you just wasted a ton of attention.

Instead, you should be focused on brand-related content that will get the attention of the right audience.

This can be:

  • Breakdowns of client wins

  • Content that speaks to your journey

  • Pathways to solve prospect pain points

Focus on being 1% better every day instead of moonshots.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.


Until next time... Keep building,

Clifton

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