How to Build a Personal Brand in 2024

“Personal branding” in 2024 is becoming what “copywriting” was in 2022…

Overused.

And it’s lost its true meaning.

I get the sense your eyes start to glaze over when you hear the words personal branding.

Regardless of perceptions…

Every brand and business needs copywriting…

Just like every brand, business, and founder needs a personal brand.

A personal brand does 3 things no other marketing strategy can:

• It humanizes you

• Showcases your unique value

• Creates unlimited networking opportunities

It’s the best decision and investment I’ve ever made…

If you’re new to the world of building your brand, here’s an exact blueprint for how to get started:

1. Define Your Niche and Audience

I can’t tell you how many times I still go back to defining my target audience. Every time there’s a new initiative or focus, always keep your target audience top of mind.

Understand who you want to reach and what specific problems you can solve for them.

2. Content Strategy

Plan your content around your audience's pain points and interests. Use a mix of long-form, short-form, video, and personal content.

3. Engage Consistently

Interact with your audience regularly. Respond to comments, participate in discussions, and provide valuable feedback.

Don’t leave generic comments.

4. Showcase Case Studies & Testimonials

You need to prove you’re capable of delivering on your offer. Post proof and case studies of you helping other clients win.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

• If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
  

• If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
  

• We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.