The 5 Types of Content You Need

Welcome to this week’s edition of The Legacy Letter where every Tuesday you’ll get an email directly from me helping you build your brand, grow your business, and leave your legacy.

Let’s get into today’s message…

A Brief Overview of Today’s Legacy Letter:

The 5 Types of Content You Need to Build Your Personal Brand on X

• Authenticity

• Authority

• Growth

• Lead Generation

• Video

After working with over 50 brands helping them grow and scale their digital presence online, we’ve found there are 5 types of content that, when used well together, completely change the trajectory of your social media presence.

It’s the exact process we use to help our clients grow… and it’s all laid in our content playbook. Let’s get into into the 5 types with examples of how I’ve used them in my own content.

Starting with authenticity…

Authenticity

In today’s world, it’s easier than ever to create content online. In order to stand out in the sea of generic content, you have to show you’re a real person.

At the end of the day… people follow people. So when it comes to your personal brand, never forget the “personal” part.

Authenticity content can be a number of different things, but it’s primary purpose is to show your personality, values, and beliefs.

Authenticity builds trust and rapport with your audience. It’s more about sharing your short comings, downfalls, and struggles, and also the big wins from time to time.

Nobody is perfect. People will relate more to you opening up about your struggles than they would you sharing only your wins.

Here’s an example of an authenticity post I did not too long ago.

Authority

Building a brand means you have a niche (or at least an idea of a niche) in mind. You have a target audience of people you want to follow you for a specific reason.

You have to prove your competent and knowledgeable in your niche… and that’s the main purpose behind authority content.

Establishing authority involves sharing expert knowledge, industry insights, or thought leadership content.

By consistently sharing valuable and authoritative content, you position yourself as an expert in your field.

The goal is to find a good mix between authenticity and authority… you want to give people a reason to follow you and buy from you.

The post below shows we recently onboarded 3 clients, which increases credibility with my audience. We’re proving we’re competent in helping others with their personal brands and newsletters.

Before we keep going, a quick message from today’s sponsor:

Our team on X has over 1.5 million followers combined. Learn more about our X Growth Service to grow your following and digital presence here:

Growth

Growth content is less tailored to a specific audience. It’s more to cast a wide net and appeal to a variety of people.

It’s a more “top of funnel” approach to growing your following, which is the most important thing in the beginning.

The post below isn’t tailored towards one type of individual… it’s tailored toward anyone who has an “against the grain” mindset and wants something different than the norm, which happens to be A LOT of people.

Lead Generation

The reason for content creation for many people in the first place is often to get leads for their business… and lead generation content does exactly that.

It involves sharing content that prompts action, such as CTAs (calls to action) for sign-ups, downloads, or directing followers to other platforms.

It’s simple and to the point… guiding followers to products, services, or further interactions with your business or brand.

The post below is just that… to the point.

The biggest mistake I see with lead generation content is people not being direct enough. People don’t know what you want until you tell them. Never assume they know.

If you want something, just ask.

Video

Video content is becoming big on all platforms and often receives higher engagement rates.

It has that “scroll-stopping” effect you’re looking for, which helps boost the algorithm in your favor.

The video below isn’t mine, but it relates to my target audience and has the same effect as if it were my own.

It stops people from scrolling and gets people to click and engage.

All of these should fall into the categories of educate, entertain, or inspire… or a combination of the three.

The bottom line when it comes to content creation and building a following is people want to follow people.

We’re already a over week into 2024… if you haven’t already revamped your social media content strategy, add these 5 types of content into the mix and I promise you’ll see results.

That’s all for today’s message. Thanks for reading!

Until next time... Keep building,

Clifton

P.S. Whenever you're ready, here's how I can help:

If you’re a Founder, Entrepreneur, CEO, or Agency Owner and want to build your personal brand and establish authority online… click the link below: