My three main objections (and the answers) I get in my sales calls:

And how you can apply them to your own business or agency:

1. How will you match my voice?

Well, we do this through process and feedback loops.

All of our clients go through:

1. Personal interviews

2. Business interviews

3. Artifact gathering (any existing content including social media, interviews, and internal resources)

We take all that and produce a creative brief for our writing team.

We also ask for the overall goal and who it is we are directly targeting through content.

Then we create the content and it goes to our editing team.

Then the final quality check is the client reviewing for voice, tone, and direction.

Then when it’s approved (and only then) we post it on social.

2. How do I get ROI?

Every founder wants to make money.

Content gives them the ability to talk to prospects, current clients, investors, and future networking partners.

But, content isn’t enough…

So we install lead-gen systems for each of our clients and either the client, an assistant, or the sales team helps to manage leveraging the account.

We are there every step of the way.

3. How long before I see “results?”

Expectations are everything when it comes to building online.

Focus too much on instant return, you burn your audience.

Don’t post technical content that solves a pain point and you can miss out.

We take a multi-funnel approach with content to build an authentic brand that positions our clients as the go-to in their field.

Stories, case studies, current trends, and everything else needed to win the long game.

We build brands that will post for decades (not months).

The most important point here is that content builds and is a catalyst for everything you do in your business.

It’s not something you just try for a few months to see if it works out.

Thanks for reading!

P.S. Stay tuned… We’ll be opening the doors again in October so you can join Growth Network.

To be the first to know about updates, click the link below and fill out the form to get put on the waitlist: