How to Achieve "Hockey Stick" Growth on Social Media

Clients come to us often with the same problem…

They can't grow on social media.

That's when our team at Legacy Builder comes in.

Here’s what we do (the 3 things you can take to start growing your account today):

• Build out a full content plan

• Deploy our known growth strategies

• Optimize your funnel for your target ICP

Deploying all 3 of these at once leads to a "Hockey Stick Moment" for our clients (and will for you, too).

Let’s go through them one at a time:

Build out a Full Content Plan

The hardest part about writing content is staying consistent with it over a long period of time. The problem?

Most people rely on creativity and are trying to manage creating new, exciting content AND running their agency or business.

You’re fighting an uphill battle…

Instead of creating content twice a week or even once a week, you need to build out a full content plan (minimum 3 months).

Here’s how: Understand your ICP (what are their problems, fears, desires, dreams, etc.). And now pick 3-5 content pillars that you can write about to address those points.

After you have your pillars, create 8-10 talking points, principles, or values you have about each of them.

Now take the 30-50 ideas and outline them over the next 3-6 months (the longer the better).

Deploy Growth Strategies

Lead Magnets: One of the oldest and most time-tested ways to grow your audience and increase sign-ups to your newsletter. It’s as simple as creating a free guide and promoting it/offering it to your audience in exchange for their email address.

Along side this, you can do the same thing on social media in the form of giveaways. This will grow your following AND your email list.

Paid Ads: For creators, Meta Ads area great place to start when trying to move people into your newsletter or funnels.

Run ads either directly to a newsletter or to an email list.

Distribution Networks: Get a group of creators together in a similar niche and exchange retweets and shares on each other’s posts. Just DM them and ask them. No need to complicate it more than that.

Optimize Your Funnel for your ICP

You can monetize more than 1% of your audience… you just need more than your high-ticket service.

Think about everything you wish you knew about your niche when you got started. Now create a simple low-ticket offer ($47 - $297) and put it at the beginning of your funnel.

When someone comes into your newsletter or content ecosystem, promote your low-ticket offer right away.

Depending on whether they purchase or not, continue to move them up the value ladder. If you have a medium-ticket offer such as a cohort, promote that next… and onward and upward until you’re promoting your high-ticket service (often an agency).

There you have it!

Deploy these 3 strategies to achieve hockey stick growth over the next 90 days.

P.S. Are you struggling to grow your email list and write consistently great content in your newsletters?

Summit Group is a full-service email marketing and newsletter agency that specializes in helping clients with all things newsletter-related:

• List growth

• Writing high-value newsletters

• Managing product/community launches

And much more…

Book a call with them directly HERE.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

P.P.S. Whenever you’re ready, here are 3 ways I can help.

• If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
  

• If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
  

• We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.