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Brief overview of today’s Branding Daily Newsletter:
The 7 Principles to adopt when building a personal brand.
Consistency
Authenticity
Storytelling
Engagement
Brand clarity
Unique Value proposition
Adaptability
Let’s dive in…
1. Consistency
This is number one for a reason… if you remember anything from today’s email, it’s that consistency trumps everything.
If you do enough of the right things for a long enough period of time, you’ll be successful.
Plus, it builds trust with your audience.
2. Authenticity
Two things here:
Be yourself, because everyone else is already taken.
And be genuine and real with your content.
People will be drawn to you.
3. Storytelling
Everyone loves a great story.
Think about defining moments, obstacles you’ve had to overcome, success stories, or anything else that your audience would relate to.
And share it.
It will humanize your brand and create emotional connections with your audience.
People don’t remember you for what you said, they remember how you made them feel.
4. Engagement
Posting is often not enough…
Actively engaging with your audience through:
Comments
Messages
Conversations
not only strengthens relationships but also boosts visibility and creates a sense of community around your brand.
5. Brand Clarity
Make sure you have a cohesive brand strategy. Logos, fonts, values, beliefs, goals, everything…
Share your vision with your audience, where you’re headed, and where you’re going.
People want to know where you’re going too.
6. Unique Value Proposition
What separates you from others in your niche?
If you don’t know, find it out ASAP and start telling people.
Ask yourself this:
"Why should someone choose me over others?"
7. Adaptability
In the world of social media and branding, things change fast. You have to be willing to jump on trends when they arise (and align with your values)…
And know when to stick with what you have and ride it out.
Adaptability is the number one reason why I’ve been able to build and scale Legacy Builder to over 7 figures in revenue.
Building a brand is about more than copywriting, marketing, and posting content online consistently…
It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.
And that’s exactly what I plan to dive into every day with this newsletter.
If you’re reading this online, subscribe and join over 10,000 others receiving daily emails helping them build a better brand and become a better entrepreneur and founder:
Until next time... Keep building,
Clifton
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