6 Reasons to Build a Personal Brand

In today's digital age, building a personal brand isn't just an option…

It's a necessity.

Whether you're an entrepreneur, freelancer, or professional, your personal brand is your most powerful asset.

Here's why:

1. Leverage

78% of people look someone up online before they decide to work with them. If you’re in business to make money, you need to establish a personal brand.

Hear it from me, I’ve been on many calls now where people are ready to work with me before I even say anything…

They’ve been following me online, reading my content, engaging with my personal stories, and they already feel like they know me.

You can’t replicate that anywhere else… build a personal brand.

2. Expand Your Reach

Instead of having a business that’s limited to your immediate network in your area, you can reach people literally anywhere in the world with an internet connection.

A personal brand expands your potential as a business more than you can imagine.

3. Build Trust and Credibility

Your personal brand is your new business card.

It serves as a testament to your credibility and reliability, helping you stand out in a crowded marketplace.

Trust in business nowadays is harder than ever to earn.

It takes time… lots of time, and lots of effort.

But building a personal brand accelerates the speed at which you’re able to build trust with your potential customers or clients.

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4. Create Opportunities

My life will never be the same because of my personal brand.

I went from working an unfulfilling 9-5 job to building a 7-figure ghostwriting agency in less than 3 years.

A strong personal brand can attract opportunities and propel your business to new heights.

5. Differentiate Yourself

In a sea of competition, your personal brand sets you apart.

Without a brand, what separates you from Joe Schmo down the street?

To the eyes of potential clients… not much.

Everybody is online. Building a brand is what makes you unique and memorable in the minds of your audience and allows you to corner a market in your niche.

6. Future-Proof Your Career

In light of all of the recent layoffs at big tech companies, there’s never been a better time to build a personal brand… except 2020.

In the world we live in today, a strong personal brand is your resume.

It ensures that you remain relevant, in-demand, and adaptable to changing trends and opportunities.

A powerful personal brand can attract job opportunities and career opportunities.

Thanks for reading!

Building a brand is about more than copywriting, marketing, and posting content online…

It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.

And that’s exactly what I plan to dive into every day with this newsletter.

Until next time... Keep building,

Clifton

P.S. Whenever you’re ready, here are 3 ways I can help.

• If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
  

• If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
  

• We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.