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4 Steps to Quality Content
Branding Daily
Standing out on social media is hard.
Everybody and their brother is seemingly a “growth guru” and giving advice.
So, how do you stand out in a sea of what I call “internet noise?”
Here’s your solution:
Focus your content on:
Establishing authority
Solving problems
Telling stories
Being you
The strongest businesses in 10 years will have the best personal brands at the C-suite level.
Your personal brand is the future.
But you’ve probably heard this before, right?
Let’s get into EXACTLY what to write about in each section…
How do you “establish authority?”
Write about your successes and write about your failures. People follow real people.
If your content is just a highlight reel of your life, people can’t relate to that.
You build authority with people when you share the ups and downs and share them with humility.
Today’s edition of Branding Daily is brought to you by:
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Creating content that actually drives leads
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2. Solving problems
The people who make the most money in the world happen to solve some of the biggest problems in the world.
Think of your target audience. Great, now write about all of the problems they experience and how you can help them overcome them.
3. Telling stories
“Everyone is captivated by a great story.”
The greatest business people are the ones who can tell stories in a way that brings out raw emotion from the audience.
If you can share your story in a way that ties in with your brand, you’re golden.
4. Being you
Be yourself because everyone else is already taken.
What makes you unique? Find a handful of things that nobody else can replicate about you and write about them.
That is how you separate you and your brand from the rest.
Thanks for reading!
Building a brand is about more than copywriting, marketing, and posting content online…
It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.
And that’s exactly what I plan to dive into every day with this newsletter.
Until next time... Keep building,
Clifton
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P.S. Whenever you’re ready, here are 3 ways I can help.
If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.