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- 🚀 3 Steps to Start Your Newsletter
Every creator and brand needs a newsletter.
With the potential ban of TikTok coming up and the ongoing algorithm shifts of other platforms like X, LinkedIn, and Instagram, the value of an owned audience has become evident.
If you haven't started building your email list, I’ve got you.
Today, I’m going to get into exactly what you need to do and how to get started.
(Even if you already have a newsletter, you won’t want to miss this)
Let’s dive in:
Before you actually launch your newsletter there are a few things you should have nailed down.
The first… your target audience.
Who do you want to write to? I’ve found it helpful to have one singular avatar.
Know everything about them and when you sit down to write, think of how you can help them.
Next… a growth plan.
How are you going to grow and get new subscribers to your newsletter?
Write out a simple action plan for growing.
This could include:
Plugging your sign-up form on your social media accounts
Creating a list of all of your contacts and sending them an email or message to subscribe
Running ads on X, Meta, or TikTok
Last… content ideas.
Think of 3 main content pillars.
Mine are:
Family & Legacy
Personal Branding
Online business & entrepreneurship
When creating new content, always filter through your pillars.
Also, this may go without mentioning, but choose a platform to host your newsletter. I use Beehiiv because it’s the best platform for me and my newsletter needs.
I’ve used others in the past and finally found the right match when I switched to Beehiiv.
Today’s edition of Branding Daily is brought to you by:
Do you struggle with:
Writing newsletters that actually drive leads
Staying consistent with sending out newsletters
Growing your subscriber list
If you’re ready to take your newsletter serious and grow it to thousands of subscribers, click HERE to learn more.
To get new subscribers, you need to create a professional-looking landing page.
Luckily, Beehiiv makes this easy and you can create a nice landing page directly in their platform.
(I promise this isn’t an ad for Beehiiv lol)
The actual look and feel of the newsletter should be high on the priority list. People like to finish things and they like things that are visually appealing.
Make sure the email flows well and isn’t broken up too much by lines, images, or ads.
And choose quality fonts, colors, and logos for your newsletter.
You want your newsletter to be its own brand and identity, not just an extension of you.
3. Defining Your Goals & CTAs
The final fundamental of your newsletter is defining your long-term goals.
Is it to become a lead-generation source for your brand or business?
Is it to cater to a wide audience and get sponsorship opportunities?
Know this going into it.
CTAs…
Always drive traffic somewhere… even if it’s just following you on social media.
At the end of your emails, add a PS section with links to your offers or other places.
See mine for example.
Thanks for reading!
Building a brand is about more than copywriting, marketing, and posting content online…
It’s about adopting the mindset, skills, and beliefs that it takes to build a brand and business online.
And that’s exactly what I plan to dive into every day with this newsletter.
Until next time... Keep building,
Clifton
P.S. Whenever you’re ready, here are 3 ways I can help.
If you write great content but struggle with reach and engagement, then our Twitter Growth Service is for you.
If you feel alone on your journey of building an online business, join a community of like-minded people building, growing, and leveling up in their business and life.
We have worked with over 100 clients helping them build, grow, and monetize their personal brands. If you struggle with the consistency of posting online to build your brand, let our ghostwriting agency help you build the brand of your dreams.