2 Focuses Heading into 2025

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Going viral won’t solve your content issue (or build a personal brand).

It will do a little bit for you.

But it’s not a strategy — it’s just nice when it happens.

Content should be viewed through 2 lenses:

1. Building trust

2. Accumulation of user minutes

But, it makes you mad when people like me say, “Post every day, funnel properly, and never stop.”

Because as humans we want to believe there is some shortcut to success.

We want the edge and we want to hold onto it with everything we have.

Well, take it from somebody who has gone viral (a lot).

The moment I started positioning and building for 1) building trust and 2) accumulating user minutes I magically started making more money.

Because people read my social content, then they get my emails, then they watch a few videos.

By the time they end up on a call with me, they trust me and have heard enough of me to work with me.

So for every person prioritizing content and branding in 2025.

Focus on those two things.

You’ll beat 99% of your competitors and have fun doing it.

👇 Let us help you crush it in 2025 👇

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Clifton Sellers
Founder, Legacy Builder