The #1 Lead Gen Strategy You're Not Using

Welcome back to another edition of Branding Daily where I go deep into the depths of brand building, creating content to grow your business, and online entrepreneurship.

For today’s message, I want to talk about something that’s on nearly every business owner’s mind constantly… lead generation.

The best lead generation strategy is retention.

Not what you expected, right?

The next best one is a mix of:

• Personal brand/content

• Paid ads

• Cold email

• Referral partnerships

• Strategic partnerships

• Proper ascension model

• Cold outreach on social

I think the mistake that people make is they want to find a “magic bullet.”

If there was one lead gen strategy that guaranteed results everyone would be a billionaire.

The truth is that lead gen really comes down to your offer and your positioning

This is why I feel that personal brand and content is a non-negotiable when it comes to lead generation.

It gives you a foundation for all other things to work and keeps you from being overly dependent on one source.

It also drives down your customer acquisition cost because you are accumulating more user minutes and making it easier to convert prospects.

Then there is the conversation around resources.

It reminds me of what my dad used to tell me:

You can’t beat rich people at rich people games…

But you can beat them at the game you create because you make the rules.

This is how I have played the game up to this point online.

When I started I couldn’t compete against the agencies that had more money.

But I could create my own game (and I did).

Then as people started copying me I would change the rules.

And guess what?

I’m still just playing my game and changing the rules as I need to in order to win.

Thanks for reading!

Until next time... Keep building,

Clifton

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